Discovery Expo Space

The design strategy is to split the booth into two dynamically interlocking zones, each with a distinctive personality, but connected by a shared furniture theme and a common roof, which acts as both a unifier from the inside and byway of it kinetic angle a beacon from the outside.

The installation creates a multi-show experience under the banner of a single brand, divided into two parts - Eurosport Kid and Mindblown. Our approach maximizes impact within the limited available space and emphasizes the multifaceted nature of the Discovery Channel without diluting the brand. Our design strategy is to split the booth into two dynamically interlocking zones, each with a distinctive personality, but connected by a shared furniture theme and a common roof, which acts as both a unifier from the inside and byway of it kinetic angle a beacon from the outside. Eschewing trend and flash, form subtly follows function; the space is built from wood and fabric, creating warmth and familiarity - a welcome refuge in the center of a large and chaotic expo. Meandering seating mixed with retail surfaces is playing branded merchandise encourage dialogue and chance meetings with staff and other expo attendees - a truly shared experience with integration and crossover potential.